Archive for the ‘Marketing’ Category

After months of planning and collaborating, we’re excited to finally tell you about an exhibition we have put together along with the Polish Consulate in Toronto and the Film Museum in Łódź.

On September 1st, 2011 the cinematic world of Krzysztof Kieślowski (director of such masterpieces as Oscar nominated the Three Colours Trilogy, Decalogue and The Double Life of Véronique) is coming to Toronto.

Marking the 70th anniversary of his birth and the 15th anniversary of his death, the Film Museum in Łódź along with the Consulate General of the Republic of Poland in Toronto and YouNxt proudly present the North American premiere of Kieślowski in Posters: The Films of Krzysztof Kieślowski in World Film Posters.

The collection consists of film posters from countries such as: Spain, Italy, Israel, Japan, the United Kingdom, France, Germany and Poland. Its travelled the world and in September will debut in Canada during the Toronto International Film Festival.

On loan from the Film Museum in Łódź for a limited engagement in the epicenter of Toronto’s film festival action, the exhibition will be on display at the Steam Whistle Gallery from September 1-10 and subsequently at the Metro Hall Rotunda from September 12-17. Admission is free.

Anyone with an appreciation for stunning classic and retro movie posters is invited to view the exhibition and attend the opening reception on Wednesday, August 31 from 7pm – 11pm at Steam Whistle Gallery.

Complete details are available on our EVENTS PAGE

Hope to see you all at the OPENING RECEPTION!!!


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A few weeks ago, 4000 representatives from the tourism industry from all over the world gathered in Germany for ITB Berlin – the largest tourist fair in the world.

The host of this year’s edition was Poland (or more specifically the Polish Tourist Organization).

In light of its upcoming presidency of the European Council and before the Euro 2012 tournament it wanted to create a splash with an innovative campaign.

The company entrusted with this was Platige Image; the Warsaw based Film Studio that we have written about numerous times.

Oscar nominated Tomek Bagiński, a self-taught illustrator, animator and director headed up a team which included: Marcin Kobylecki,  Jakub Jabłoński, Rafał Wojtunik, Damian Nenow and Bartłomiej Kik.

The result was the “Move Your Imagination” campaign – a five film animated journey that emphasizes Polish culture, nature, active pastimes, preparations for Euro 2012 and dance.

Have a look and let us know if you think they are a HIT or MISS.


DIRECTOR: Tomek Bagiński

“The new film directed by Tomek Bagiński promotes Polish preparations to European championships that will take place next year. It was done in 3D stereo.

In the middle of concrete desert, there’s a fit man who starts spectacular dance. As the result the space around him changes. Huge pillars, spans – the elements of National Stadium in Warsaw are built. We also see other Polish stadiums that will host EURO 2012.” Platige Image

Here is the TRAILER which includes elements from all five films of the entire campaign. You can check out each film at the Platige Image website.

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Just a reminder that the deadline for entry to our Art of Marketing ticket contest is tomorrow at midnight.

This is your chance to hear from some of the best marketing visionaries around and to learn how to turn your professional and personal goals to reality.

To enter the contest CLICK HERE. 

In the meantime check out these videos from some of the great speakers appearing next week:

Sheena S. Iyengar

Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division of the Columbia Business School. She has taught on a wide variety of topics at Columbia for MBA and Executive MBA students, including leadership, decision making, creativity, and globalization. Dr. Iyengar was also recently selected by Columbia University’s President’s Office to teach at the Global Leadership Fellows Program at the World Economics Forum in Geneva, Switzerland. She is considered one of the world’s experts on choice.

Gary Vaynerchuk

Online marketing trailblazer Gary Vaynerchuk is a 33-year-old entrepreneur whose dual identity as business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchuk’s notoriety even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business. He has made television appearances on Late Night with Conan O’Brien, Ellen DeGeneres, NBC’s Today Show and has been featured in the New York Times, Wall Street Journal, USA Today.

Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple. Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College

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Marketing is a key ingredient to achieving professional success. With the advent of social media, marketing has entered a new age. If you’re looking to gain an advantage with your business or professional career, you need advice from the very best.

How then would you like to learn from some of the most innovative and successful marketing minds?

Visionaries such as…

Guy Kawasaki – former chief evangelist of Apple, co-founder of Alltop.com, founding partner at Garage Technology Ventures plus author of ten books and one of the most followed entrepreneurs on twitter.

Gary Vaynerchuk – Social Media & Word of Mouth Marketing wizard and New York Times Bestselling Author plus youngest recipient ever of the Market Watch magazine Business Award.

Dr. Sheena Iyengar – Columbia University Business Professor, educator of Executives at the World Economics Forum in Geneva. Finalist of the Financial Times Business Book of the Year 2010 and one of the world’s experts on choice.

Plus more…

Here is your chance:

YouNxt and The Art of Marketing are offering you the chance to WIN a ticket to Canada’s Marketing and Innovation Conference valued at $400!

Join North America’s leading marketing visionaries and bestselling authors as they share their ground-breaking concepts that have transformed marketing strategies and advertising practices around the world.

When: Monday, March 7, 2011, 9:00AM – 4:30PM

Where: Metro Toronto Convention Centre, 255 Front Street West, (North Building – John Bassett Theatre)
Toronto, Ontario 


GUY KAWASAKI on Creativity & Innovation

JEFFREY HAYZLETT on Brand Strategy & Growth

GARY VAYNERCHUCK on Social Media & Word of Mouth Marketing

DR. SHEENA IYENGAR on Consumer Behaviour & the Psychology of Choice

AVINASH KAUSHIK on Brand Measurement: Metrics & Analytics

To enter the draw for a chance to win a ticket you must answer the following question by visiting The Art of Marketing website  

What is the title of GARY VAYNERCHUCK’s book?

Please email your answers to: younxt@gmail.com

Deadline for entry is midnight on March 2, 2011. Winners will be selected at random and announced on March 3rd.

Good luck!

And check out highlights from some of the previous conferences:

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Photographer Terry Richardson

Happy Friday!!!

Yesterday we featured a profile of Polish model Magdalena Frąckowiak.

Well this morning we received news via Terry Richardson’s twitter that Magdalena has a big editorial spread in the latest (March 20011) issue of Harper’s Bazaar.

Check out the photos here:

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Terry Richardson (above) is the renowned fashion photographer who we previously wrote about relating to his work on the Belvedere Vodka marketing campaign.

Here he is with Mr. President himself:

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Joanna Krupa for PETA

PETA (the People for the Ethical Treatment of Animals) is notorious for using controversial ads to promote animal rights. Their “I’d Rather Go Naked than Wear Fur” campaign, although provocative, is fairly tame compared to some of their more shocking marketing tactics.

Not so long ago, Polish supermodel Joanna Krupa, took part in this PETA campaign that raised the ire of United States based Catholic League and its President Bill Donohue.

With relation to these ads Mr. Donohue said that PETA:

 … has a long and disgraceful record of exploiting Christian and Jewish themes to hawk its ugly services.

In response Joanna Krupa said:

As a practicing Catholic, I am shocked that the Catholic League is speaking out against my PETA ads, which I am very proud of. I’m doing what the Catholic Church should be doing, working to stop senseless suffering of animals, the most defenseless of God’s creation.

And in another interview she added:

I was born in Europe, and Europeans have a more casual, natural way of dealing with nudity.

It doesn’t take a genius to know that the religious iconagraphy is there to stir controversy. But is this totally inappropriate or does it serve a greater purpose? What do you think?

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On August 9, 2008 an anonymous person posted a video on YouTube called “Alligator Attack in ILLINOIS!” The two minute video showcases a Polish-American man, in a kayak with several pieces of raw of chicken. We soon find out the chicken is intended as a snack for an alligator lazily chilling at the shore of a swamp.

The man enthousiastically says, “I’m gonna give’em a chee-kan” as he steers the kayak with one hand and video tapes the action for his ‘szwagier’ (brother-in-law) with the other. Upon finally getting a good glimpse of the alligator the man proclaims that he’s a ‘forfiter’ (referring to the four-foot length of the reptile).

But when he finally throws the “chee-kan” into the water, the video takes a turn that will leave you howling. So without further ado, here’s Mr. Forfiter…

Since being posted, the video has gone viral and become an internet sensation. Soon after, various spoofs of the video started showing up; one of the best is this Jaws one:

There’s also a video called “Forfiter Blues”: 

So now Szwagier, Forfiter and Franca are all internet celebrities with their own website, Facebook page and merchandise.

The Warsaw Zoo has named two of their alligators Forfiter and Franca and they are using the forfiter “brand” to raise money for the alligators’ sanctuary.  There are now Forfiter parties, conferences, mix tapes and tributes. There was even a campaign to get Forfiter elected as the President of Poland 

This past Saturday, the popular Polish morning show  ‘Dzien Dobry TVN’ put the call out asking for the author of the video to come forward as they would like to interview them.

All this has happened with the man behind the video remaining anonymous and possibly not even realizing that the video he shot, that one afternoon, in a swamp, has become one of the funniest and biggest sensations around.

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