A few weeks ago, 4000 representatives from the tourism industry from all over the world gathered in Germany for ITB Berlin – the largest tourist fair in the world.
The host of this year’s edition was Poland (or more specifically the Polish Tourist Organization).
In light of its upcoming presidency of the European Council and before the Euro 2012 tournament it wanted to create a splash with an innovative campaign.
The company entrusted with this was Platige Image; the Warsaw based Film Studio that we have written about numerous times.
Oscar nominated Tomek Bagiński, a self-taught illustrator, animator and director headed up a team which included: Marcin Kobylecki, Jakub Jabłoński, Rafał Wojtunik, Damian Nenow and Bartłomiej Kik.
The result was the “Move Your Imagination” campaign – a five film animated journey that emphasizes Polish culture, nature, active pastimes, preparations for Euro 2012 and dance.
Have a look and let us know if you think they are a HIT or MISS.
UEFA EURO 2012
DIRECTOR: Tomek Bagiński
“The new film directed by Tomek Bagiński promotes Polish preparations to European championships that will take place next year. It was done in 3D stereo.
In the middle of concrete desert, there’s a fit man who starts spectacular dance. As the result the space around him changes. Huge pillars, spans – the elements of National Stadium in Warsaw are built. We also see other Polish stadiums that will host EURO 2012.” Platige Image
Here is the TRAILER which includes elements from all five films of the entire campaign. You can check out each film at the Platige Image website.