PETA (the People for the Ethical Treatment of Animals) is notorious for using controversial ads to promote animal rights. Their “I’d Rather Go Naked than Wear Fur” campaign, although provocative, is fairly tame compared to some of their more shocking marketing tactics.
Not so long ago, Polish supermodel Joanna Krupa, took part in this PETA campaign that raised the ire of United States based Catholic League and its President Bill Donohue.
With relation to these ads Mr. Donohue said that PETA:
… has a long and disgraceful record of exploiting Christian and Jewish themes to hawk its ugly services.
In response Joanna Krupa said:
As a practicing Catholic, I am shocked that the Catholic League is speaking out against my PETA ads, which I am very proud of. I’m doing what the Catholic Church should be doing, working to stop senseless suffering of animals, the most defenseless of God’s creation.
And in another interview she added:
I was born in Europe, and Europeans have a more casual, natural way of dealing with nudity.
It doesn’t take a genius to know that the religious iconagraphy is there to stir controversy. But is this totally inappropriate or does it serve a greater purpose? What do you think?