“the one question you should ask yourself before starting any new venture: Do I want to make meaning?” That is followed by other queries in the same vein: Do I want to make the world a better place? Increase the quality of life? Right a terrible wrong? Prevent the end of something good?
“We meet with entrepreneurs all the time and they tell us what they think we want to hear, that they want to make money,” he says. “When we hear that, it’s so depressing. It took me 20 years to come to this understanding, but the companies that are successful are the ones who create meaning. Create the next curve; don’t improve on sameness.”
Great advice and one that many companies could really learn from – case in point: Insurance Companies. Check out this hilarious video from Will Ferrell’s Funny or Die.